In 1998, Harout Meliksetian used his creative understanding and experience of 30 years to ideate the Gold and Diamond Jewelry business. He settled in UAE in 1992 and then used his relative skills to start his business. Harout studied Gemology to perceive a specific understanding of Gold and other gemstones. The family business involved gold jewelry which targeted modern and creative intricate pieces. The Dubai-based company is the epitome of the family business and personal bonding that has made its way into an undefined success through creativity, passion, and dedication.